Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation", "Priority to human resources", "Pursuit of rationalism". Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
The digital age has brought revolutionary opportunities and changes to global business. Samsung has responded to these changes with handsets such as Samsung Tocco, Samsung Pixon and Samsung Omnia. Samsung are at the forefront of mobile design and ultimately one of the most all round easy to use but technological mobile manafacturers.